Sell my cleaning company

Are you thinking of selling your cleaning company?

If you're looking to sell your cleaning business, Hello Clean could be a good buyer. You can hand over your life's work to us with a clear conscience and get a good return for the company you built.

Whether you want to sell a cleaning company with a turnover of SEK 20 million, or if you run a sole proprietorship with 20 or so customers, we can take over. We have been working with various services in the home since 2004 and have an ambition to be best in class. Good service to our customers and fair conditions for our employees are A and O for us.

Hello Clean - part of something bigger

Hello Clean is part of the services group Family tillsammans med Studybuddy, My Academy och Hey Kiddo. Genom dessa bolag levererar vi läxhjälp och barnpassning. Hello Clean startades hösten 2021 och har på kort tid blivit ett av de mest populära städbolagen i Stockholmsregionen. Nu tittar vi på att expandera över hela Sverige. Vår huvudfokus i Hello Clean är återkommande hemstädning men vi hjälper även företag och bostadsrättsföreningar.

We are interested in add-on acquisitions in Stockholm, but we are also interested in acquisitions in new cities to get a foot in the market.

News: On 01 September 2023 we acquired Skina Cleaning Service in Västerås

We are interested in companies with:

If you are interested, please contact our CEO, Max Gärdin:

Acquired cleaning companies

salya city company
A happy group celebrates the deal. From left: Max Gärdin (CEO), Soheil (Seller of A Cleaner Everyday), Felicia Cederlund (COO) and Vilhelm Carlberg (CFO)

This is how the seller Soheil (Samuel) describes the sale:

"After 10 years in the same business, I decided to sell the company. I got help from the company site and got many interesting buyers. I chose 4 of them and one of them was perceived as more interesting and serious. It was Hello Clean AB and Max Gärdin as CEO of the company. The whole sales process went smoothly and correctly executed. They kept their promises from day one and together we were able to take care of all my business customers in the best possible way without affecting our customers. I wish great luck to Max and Hello Clean AB. En Renare Vardag has become part of a large group that will follow its journey with talented employees. Thank you for the time that I was CEO of En Renare Vardag and leave all responsibility to Max Gärdin. Best of luck!"
Mr Soheil Sohrabi
formerly A Cleaner Everyday Life, January 2024
  • Companies: A Cleaner Everyday
  • Year: 2024
  • Location: Stockholm, Sweden

In October 2023, an advert appeared on the Company Site. We asked for more information and were soon connected with Soheil at A Cleaner Everyday.

At the time of the acquisition, the company consisted of 8 really good cleaners and the customer base included just over 100 active customers. Both private individuals and companies. 

Soheil founded the company in 2011 and at the time of the 2020 pandemic, it had a turnover of 6.7 million euros. An amazing journey and great achievement! 

After many years of hard work, Soheil was able to take a step back and let talented employees continue to run the company. However, in connection with the pandemic, they lost customers and then the supervisor also left, which meant that Soheil had to take over the operation again. Turnover never recovered, and he didn't have the energy to continue on his own. That's when he started thinking about a life abroad and selling his life's work. 

The first meeting between Soheil and Hello Clean's CEO Max took place in November at Hello Clean's offices. 

"We took an instant liking to each other and it was clear that both companies had a strong focus on employee satisfaction and quality of performance," says Max. 

After a few weeks of financial DD and many more meetings, we agreed and we signed a purchase agreement just before Christmas. 

On 01 January, Hello Clean took over as new owners and all employees were allowed to come in and meet their new staffing manager at Hello Clean. There were a couple of requests to work more / closer to home / etc. and we were able to immediately change the staff's schedule for the better because we had a larger customer base. For the first two weeks after the acquisition, En Renare Vardag continued to operate as an independent company and on 15 January Hello Clean took over the operation. Soheil stayed on for a month as a Hello Clean employee to ensure a smooth transition and the period was a real learning experience for us at Hello Clean.

We thank Soheil for his time at Hello Clean and for the great company he has built. We promise to manage it well!

Skina city company
From left, Päivi Wallin (salesperson), Max Gärdin (CEO) and Felicia Cederlund (COO) at Hello Clean's new headquarters in Södermalm

This is how the seller Päivi describes the sale:

"It was important to me that the new owner of my company would be responsible, committed and reliable. In addition, I valued the fact that my staff would be happy under new management. The CEO Max Gärdin and his team at Hello Clean have convinced me on all counts. The sales process itself was smooth and professionally handled. I am proud that it is Hello Clean that continues to develop the company I have built and wish you all the best for the future!"
Päivi Wallin
former owner of Skina Städservice AB, June 2023
  • Companies: Skina Cleaning Service
  • Year: 2023
  • Location: Västerås

Skina became our first acquisition outside Stockholm and we are super happy that it was Skina. The dialogue started via email in April and soon Hello Clean's CEO went to Västerås to meet Skina's CEO and owner Päivi.

The meeting felt good and we were impressed by the business that Päivi had built up, with high quality and satisfied customers. In June, the purchase agreement was signed and in September Hello Clean took over as new owners.

The business consisted of just over 30 customers, a mix of private customers and businesses. The supervisor Linda had already taken over the planning and management of the team consisting of four cleaners before the sale. Since Västerås was a new city for Hello Clean, it was a prerequisite for the acquisition that there would be a really good supervisor in place and Linda ticked all the boxes.

At the time of writing, three months after the acquisition, Skina is still successfully operating as an independent company. The partnership has already generated several new customers for Skina and the business will be merged into Hello Clean in 2024.

sell-your-city-company
From left, Margareta (salesperson), Max Gärdin (CEO) and Julia Rudels (staffing manager).

This is how Margareta describes the sale

"I can highly recommend Hello Clean to all business owners who are thinking about a smart and smooth way to end their (cleaning) business. Hello Clean is competent, responsive and flexible, professional through all phases of the transfer. A big thank you to the CEO Max for a great collaboration throughout the process"
Margaret
Primfaktor Städ AB, January 2023
  • Companies: Primfaktor Städ AB
  • Year: 2023
  • Location: Stockholm, Sweden

Talks between Primfaktor and Hello Clean began in August 2022, and in January 2023 Hello Clean acquired the Primfaktor cleaning business, consisting of 5 employed cleaners and 70 customers. Margareta had been running the company for many years and it was time to think about retirement. The employees were first asked if they wanted to start their own companies and keep their customers, but there was little interest. Many of the cleaners employed had worked for Margareta for 10-15 years and it was important to Margareta that her staff had a secure employer who really cared about their employees. Max (CEO of Hello Clean) and Margareta met continuously during the autumn and Margareta also got to know Kristin (Operations Manager) and Julia (Client Manager & Supervisor). There were many cups of coffee and lots of cosy cleaning chats about which clients knew each other, which cleaners the various clients had worked with and how to maximise the schedule for the staff. For Margareta, it was easiest to keep the company, so Hello Clean only bought the assets. The contract was signed in January 2023 and Hello Clean took over in February. The transition was experienced smoothly by both employees and customers and Hello Clean looks forward to managing the fine business that Margareta and Primfaktor städ have built up!

From left, Martina Rehbinder (salesperson), Kristin Richter (Head of Operations Hello Clean) and Max Gärdin (CEO).

This is how Martina describes the sale:

”When I had decided to sell the company, I came into contact with Hello Clean and thought it was a really good fit. What I appreciated was the caring attitude that Hello Clean has towards its staff and that they had an infrastructure through their other companies that would enable them to take over a company of this size. The purchase process itself went quickly and smoothly and we had a good dialogue about the agreement, price and handover. Although it feels sad to let go of a company that I have lived with for so many years, it feels good that Hello Clean is taking over!”
Martina Rehbinder
former Owner Barnfamiljshjälparna Sverige AB, November 2022
  • Companies: Family helpers for children
  • Year: 2022
  • Location: Stockholm, Sweden

In November 2022, Hello Clean acquired the cleaning company Barnfamiljshjälparna. The company was active in Stockholm and consisted of 120 customers with recurring home cleaning, as well as 9 employed cleaners. In this case, the seller preferred to sell the entire company, rather than just the assets. Contact was established in September, a sales agreement was signed in October and Hello Clean Barnfamiljshjälparna took over on 01 November. The seller, Martina, who had been running the company for many years was hired in Hello Clean October-December to help with the transition and in January Barnfamiljshjälparna was merged into Hello Clean. The whole process was very smooth and both staff and customers have felt well looked after

FAQ - Selling a cleaning company

Yes, you can. As an employee, you do not have to admin and can focus on your customers. We offer fair conditions for all employees, with paid holidays and travel time between customers. If you come to us with existing clients, you can keep them and we can add new clients to your schedule if you wish. We will also offers you SEK 5000 per veckocustomer you take with you. 

We value your experience and would like you to stay on. Either for a transitional period, or longer if you prefer. 

Yes, we could consider taking over the customer base and employees, but we could also acquire the whole company.

We pay market multiples on profit/turnover and take into account your particular circumstances. The starting point is about 4 times EBIT, excluding cash/debt, but we know that profitability is not always prioritised in smaller companies and we can therefore pay well for your company even if it is not currently profitable.